Fabian Schonholz's Blog

August 23, 2007

Living In Another Country

Filed under: Personal — fschonholz @ 8:45 pm

When I was 18 years old my mom sent me to study English at UCSB. It was a great experience, one that changed my life. When I went back to Argentina, where I was born and raised, I realized that Argentina had become too small for me. But was it too small?

At the time, with all the bravado that youth brings I definitely thought that it had become too small. But with age comes wisdom and with it perspective. It was not so much that it was small; it was just that it was not a place for me anymore. It had actually not been a place for me for some time, but at 18, it was hard to move on to a different place; especially when I was financially dependent on my parents.

The hard part of this realization is related to feeling up-rooted. And there are two parts to it: one at the time of my moving from Argentina to the US; and the second part, the looking back and looking at how different your life was growing up from your kids.

Moving from Argentina to the US

As I mentioned above, my mom sent me to study English. After winter quarter (summer in Argentina) was over, I went back home. Upon my return I realized that I did not want to be there. All that was familiar to me seemed distant and in the past. And all that I had experienced in the previous 3 months felt … not sure how to describe it … it felt perfect. I think that what attracted me to the US was the diversity not only of people, but also of choices. From skin colour, to country of origin, to original language, to cultural details, all were the basis of diversity and I dug it. I still do.

Argentina was much different. We all looked more less the same, there were very little cultural variations, most people you met even had the same accent, we all shared somewhat the same education, and outside some religious differences, the majority followed the same faith. The homogeneity was staggering. If you were gay, you hid it. If you were Jewish you did not hide it, but there was constant anti-Semitism. There were about less than 1% of blacks. No Japanese to speak of, Chinese were beginning to immigrate to Argentina and for the most part had restaurants and “tintorerias” (dry cleaners).

It is almost funny; Argentina had a similar immigration patterns to the US in the late 1800’s and early 1900’s. But once those waves ended, Argentina experienced an amalgamation of all people into one, creating a society that rejected anything different from itself. In contrast, the US continued incorporating peoples from all over. I am not saying that Argentina is bad and US good. I am just pointing out the differences.

And to be fair, there is more racial tension in the US than anywhere else in the world. And anti-Semitism is unfortunately well and alive in the US as well as in the rest of the world.

Moving from Argentina meant leaving all I knew behind; for better or worse, the roots that my grand-parents had set where going to be up-rooted and the chance they were not going to grow again was very real. All my friends, the people I grew up with, my comfort-zone. Since I grew up in a well to do family and my last name had some weight, I was also about to leave that behind as well. I just could not go somewhere and say: “my father is Leon Schonholz”; and the doors would open. In the US, I was just another immigrant, with an accent, going to school and trying to find a way. It was exciting but scary. There was no cleaning lady to clean my room or the house or do laundry, or to cook.

One day, I packed my suitcases and climbed on a plane. I left my girlfriend behind, my home, my house, my friends, the country club, my mom, my dad, all that was familiar and all of the comforts I grew accustomed. And as I sat on the plane heading to the US I though: “WHAT THE HECK AM I DOING?”

As I landed, went through immigration, found a place to live, a roommate and reconnected with the people I had met a year before, it hit me and for a while I felt super isolated. In for a penny, in for a pound. There was no going back.

Looking back and looking at how different your life was growing up from your kids

I settled down and accepted where I was and commited. And you commit because it is not forced and it feels right. I associated with all sorts, from all walks of life. I developed into a man and got married. I also got a job, and developed a career. And finally, I had children. And with out a doubt, I started with the “when I was your age”!! And realized two things: I am just like my father and my kids will not grow up as I did.

Yes, I am just like my father, but not quite!! My father was a great man, so being like him is not a bad thing, but that is not what I am referring to.

Some of what is ingrained in us as we grow up is never shaken off. It does not matter how far you go, you always take part of your home with you. It makes you who you are. You take a few good things and a few bad things and you add sugar and spice collected through the years as you are morphed by experience and your surroundings. The new tongue you adopted out of necessity includes cultural inclinations that you follow, again, out of necessity or because they fit. And your rub elbows with people that also influence your continued re-shaping. But in the end … “when I was your age”. Yes yes yes … not an uncommon statement, but very particular when the tone and mode are so familiar that it feels like an out of body experience. But it is not on your native tong, and it is not in the familiar surroundings of your youth. And that is when you, for just an instante, become homesick. And just as it came, you realize that this is your home. And it is gone again.

Indeed, my kids are not growing up in Argentina, they are not going to a country club on the weekends, and they are definitely not only hanging out with kids like them, and they are not sheltered by their “own kind”. They are also not given 100% what they want, but 100% what they need. My kids last name is not recognized by my influence on the community and they are not singled out because of my economic means. But that is all good!! Anonymity is a grand thing. The draw back is that any advantages we get is advantages we work very hard for.

Instead of a country club on weekends, we go fishing on my boat. Or we go for a hike or a photo safari. I am giving my kids all of the things I wanted as a kid. But who knows, maybe they want what I had.

So, after more than half my life and ALL my adult life in the US I now appreciate what it means to live elsewhere; to live not in the land that saw you come to this world.

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The Business of Technology

Filed under: Business, Thoughts — fschonholz @ 12:42 am

Over the last 50 years or so, technology has evolved and expanded into many aspects of our lives. Among the most dramatic is the use of technology in business. Business today can hardly be conducted without the use of technology; more specifically, without the use of computers and workstations.

But it is not just about workstations; the use of tools such as Microsoft Office or Star Office, for those like me that like Open Source tools, or email readers, or other specialized tools like Photoshop and the likes. It is about the entire set of tools needed to run a company, large and small. It is about the infrastructure that supports today’s business and the applications used to gain efficiencies. It is about the tools that we use to communicate ideas and experiences; the tools that we use to work out problems and come up with their solutions; the tools to track and coordinate. And in what is about, the role of the Chief Technology Office (CTO) is defined.

But before going further let’s define a concept. CTO is a role, not a title (although it is also a title). In many cases the VP of Technology or VP of Engineering are the titles, but their roles is such as the CTO’s. So, more specifically what is the role/responsibility of the CTO? Oded Noy (Zag.com’s CTO) stated it well:

1. Understand the business
2. Get the talent and retain it
3. Align the talent with the business.

As powerful as these statements are and for as much respect as I have for Oded, I think these are incomplete. Actually, let me rephrase it: these statements are complete and a closed system provided that you are talking about the Technology of the Business; but if you are talking about the Business of Technology then there are a great many other role statements missing:

4. Create innovative products
5. Create innovative technologies that can be leveraged on an M&A or IPO
6. Protect the company’s assets
7. Develop growth strategies
8. Understand the market and product marketability
9. Understand the competition and the gap advantages or disadvantages
10. Understand and help define the processes and procedures across departments.

(Number 10 is often shared with the COO, but there are inherited processes and procedures in technology that must include other departments. e.i.: collecting business requirements, coming up with creative elements, marketing campaigns, etc.; and more so in technology companies.)

The technology of the business has to do with the technologies and applications to create, grow and run a business. It has to do with the features of those applications and the implementation of those features. It is a tactical approach to developing solutions and it is rooted in the here and now and answers day-to-day needs. It is, in many ways, highly focused and execution oriented.

The technology of the business answers immediate needs and is very REACTIONARY to market fluctuations.

The business of technology is about looking at both, the short term needs and long term strategies. It is about what’s needed to run the company today and very much focused on execution, but at the same time it is about plotting courses. It is about, in the case of technology companies or companies with strong technology components, building equity and technology assets that can be leveraged. It is about value, value and value. It is about answering questions like:

• How is the market going to change and what can I do to change with it, not after it?
• How can I get ahead of my market and competition by reducing time to market?
• How can I lead my market with the most innovative products?
• Where do I want to be in 12 months, 24, 48, etc.?
• What products should we develop and what is the product roadmap
• What are the priorities derived from the product roadmap
• Who do I need to hire now, in 6 months and so on?

These are just a few of the questions that are about the business of technology.

It is true that with startup the mode is about the technology of the business, or at least that is what we have been taught to think and that is how we act. But it does not need to be like that. Time to market is very much a concern that we all have, but what is the point on rushing to market with a half baked product that then our competition can pick apart and improve upon it, while we burnt our brand? Or worse yet, what is the point of rushing to market a product that will be obsolete in 6 months? Specially in a startup, where resources are always scarce, plotting the right strategy, not “rushing”, coming up with a flexible product roadmap and priorities will get a company closer to success with less headaches and technologies and products can be easily reused and repurposed.

For late-stage startup and midsize companies, taking a strategic and business centric approach to technology should produce better and faster results and faster growth.

And finally for larger companies, it will make them more agile and not so slow to react to market changes. Thus, deep pockets will remain deep.

A while back I heard the CFO of a company, I believe it was EMC. They were rolling out a new product that had the potential to cannibalize the existing product line. Of course the analysts recognized the potential and presented a scenario where the new product, at a lower price tag, definitely cannibalized existing revenue. The CFO very calmly answered: Better us than our competition. I never followed up to see how the strategy developed and what happen to products and revenues. But EMC is still around. This is a clear case of the business of technology.
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